Brand DesignWeb DevelopmentDigital Marketing
BoxLi Brand Identity & Launch Campaign
Clearbox • 2025
The Challenge
Clearbox was developing BoxLi™, an innovative LiDAR-powered floor plan measurement application for real estate appraisers, but faced a critical challenge: launching a technical product into a conservative, professional market with no existing brand identity. The app would turn iPhones and iPads into professional measuring tools producing ANSI Z765-compliant digital floor plans, competing against established industry players and traditional measurement methods trusted by appraisers for decades.
The Solution
We created a comprehensive brand identity system that positions BoxLi™ as the professional standard for mobile property measurement. The brand strategy emphasizes 'Precision Where It Matters' – acknowledging that while LiDAR technology provides accurate measurements, human professional judgment remains essential for ANSI compliance. This positioning differentiates BoxLi™ from competitors by respecting appraiser expertise rather than threatening to replace it.
The Process
1. Brand Discovery & Strategy
Conducted competitive analysis, interviewed target users, analyzed ANSI Z765 compliance requirements, defined brand positioning emphasizing technology empowering professional judgment, and established messaging framework
2. Logo Design & Visual Identity
Developed multiple logo concepts, created comprehensive logo variation system, established professional color palette evoking trust and innovation, defined typography system, and documented usage guidelines
3. Digital Assets & Launch Site
Designed and developed responsive Next.js landing page, created four email newsletter templates, built reusable component library, implemented mobile-first responsive design, and created social media templates
4. Launch Campaign & Enterprise Preparation
Finalized messaging for different audience segments, created content highlighting key differentiators, developed FAQ responses, prepared enterprise integration messaging, and delivered comprehensive brand asset library
Technologies Used
Adobe IllustratorAdobe PhotoshopNext.js 14ReactTypeScriptTailwind CSS
Key Results
- Complete brand identity system with comprehensive guidelines
- Professional launch website driving early adopter signups
- Multi-channel email marketing template suite
- Cohesive visual brand establishing market credibility
"Kevin knocked it out of the park"
Joan Trice
CEO/Founder, Clearbox
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